Getting Your Mail Opened: 3 Simple Tips

How can I make my mail piece stand out from the junk mail that most new movers receive?

1. Add a personal touch, hand address your envelopes
2. Use a real stamp opposed to a meter
3. Use eye catching colors

These are just some simple tips that can assure you direct mail gets opened particularly by new movers in the area.

Local direct marketing efforts can benefit your business by appealing to new movers in the neighborhood that are looking for goods and services.

Marketing When Times Are Tough

When times are tough it's not the time to stop marketing to potential consumers. At least being a consumer I know that during these tough economic times I'm reading junk mail more than I was when my financial state was better.

Why? I guess I'm looking for deals and to see how companies are using creative ways to attract the new mover, such as myself, that have recently moved into the area. I've blogged about moving into a new neighborhood and looking for necessities such as grocery stores, mechanics, and pediatricians. There are things that aren't necessities that during these tough economic times I had to cut back on such as hair cuts for the kids, I now do them. Car washes. Even my husband was doing a search on "how to change your own oil."

This is prime time to get direct mail coupons out to new movers in the area. Grand opening and contest are gold when it comes to marketing. Incentives such as popcorn for the kids or a free gift is even more enticing. It give people in the area a chance to see what you have to offer and a chance for you to introduce your business for the first time.

So although times are shaky and tough pulling the plug on aggressive direct marketing to attract new movers in the area is probably not a good idea. I know my kids would love a coupon to a nearby hairstylist.

New Mover... Sushi Wanted

I love sushi! I truly love sushi. Yellow tail, unagi, and tuna handrolls. After recently moving in to a new neighborhood I started scoping out local neighborhood restaurants. I found it hard to find restaurants to my liking. I was still a new mover to the neighborhood and ended up perusing through the yellow pages for nearby restaurants.

Local businesses can benefit from advertising to new movers in the local area. Fliers, coupon, or just basic information (phone number, hours, directions) about nearby restaurants could have been a great help instead of me schlepping 10 miles outside of my neighborhood for a dragon roll and saki...my favorites.

Movermail is a great direct mail website that provides services to attract new movers.