Moving On Up

After living in my parent's home while I was in college I longed for my own place. Finally I graduated from college and got a "real" job and was able to get out on my own.

My first place was in a high rise apartment. I have to say the freedom felt good. One of the things I found living in a new home and a new city was I knew nothing about my surroundings. I had a hard time figuring out where people shopped, affordable dry cleaners, where to order a pizza and the best bank to put my money. What I needed was direct mail.

15 years later I recently moved in to a new home in a new state and found coupons for a local cleaner and grocer, postcards, a local car repair place sent me a calender, and refrigerator magnets with pizza delivery numbers.

Direct mail efforts have changed or businesses have gotten more savvy over the years. Needless to say I'm more informed with this move and feel direct mail efforts have been extremely helpful for my recent move.

For franchises and local businesses looking for direct mail opportunities to target recently moved in consumers visit Mover Mail.