Moving On Up

After living in my parent's home while I was in college I longed for my own place. Finally I graduated from college and got a "real" job and was able to get out on my own.

My first place was in a high rise apartment. I have to say the freedom felt good. One of the things I found living in a new home and a new city was I knew nothing about my surroundings. I had a hard time figuring out where people shopped, affordable dry cleaners, where to order a pizza and the best bank to put my money. What I needed was direct mail.

15 years later I recently moved in to a new home in a new state and found coupons for a local cleaner and grocer, postcards, a local car repair place sent me a calender, and refrigerator magnets with pizza delivery numbers.

Direct mail efforts have changed or businesses have gotten more savvy over the years. Needless to say I'm more informed with this move and feel direct mail efforts have been extremely helpful for my recent move.

For franchises and local businesses looking for direct mail opportunities to target recently moved in consumers visit Mover Mail.

Increases In Renting and How This Can Effect Your Business

With the housing market facing tough times it appears more people are renting that may have once owned. Plus with banks giving out home loans because of high risk more people are opting to hold out on buying and waiting out the tough market by continuing to rent their home or apartment.

This can be a challenge when local businesses start losing their customer base, committed regulars that use services and products in the area. However, it creates an opening for local business advertising efforts in areas where people are renting more.

People that have left a longtime residents and have recently moved-in to new homes/apartments/townhomes/condos in a new neighborhood still order pizza, look for a decent dry cleaner, get the kids' hair cut, and get a root canal done. Businesses that are focusing on direct mail efforts would be smart to jump on the opportunity to market their services. In addition, by providing an incentive such as recognizing that there are more renters, targeting services such as finding a new doctor or an affordable place to get groceries you are more likely to get that dedicated customer.

Local business advertising can be a creative endeavor depending on the type of neighborhoods your trying to market to and other business in the area. Local business advertising can also be a lot of work. Mover Mail may be able to offer assistance with direct mail franchises so that your business product can reach new movers.