Good Customer Service

I recently read a book How To Become A Marketing Superstar by Jeffery Fox. One of the points that I got from it is not to tell the customer what they are gaining, tell them what they are not losing. I also took away the importance of the role good customer service plays in your advertising.

Sending coupons and advertising to recently moved in potential customers in the local area gets them into your business and sending thank you notes to customers will help bring them back to your business. Good customer service is key to getting new customers in your door and bringing back veterans.

Good customer service is not as salient on the mind of customers as much as bad customer service. With bad customer service people remember and make sure they tell at least 5 friends and family how unhappy the are.

Good customer service can potentially get your customers to tell their current and recently moved in neighbors about your business. Keeping this in mind, being at your best and finding creative ways to market to your business' local area is key.

Using Mover Mail to connect with recently moved in potential customers may help your business and expand your customer service efforts.