This is a different way of looking at it. But think about the last time you had to move. Me and my family of four recently moved-in to a new home. Talk about stressful, at least it was for me. It was expensive, I ask friends and family to help on a Saturday, I was sore and exhausted. So as I think about how I felt before, during, and after. There are not a lot of pleasant thoughts until I got to the after. All the stuff was in the house, some organization but mostly a mess. Of course I was not going to cook for my family of four that day so I searched around for the phone book hoping there would be a list of places that would deliver a hot meal for four.
What did I find in my mailbox that night as I was figuring out dinner, a flyer and coupon for a local pizzeria. They were close by and they delivered. Not sure if they were good but at that point I just wanted to feed myself and my family. Turns out they were quick and nice and delicious! We have ordered from that place for 3 years now. They know us by name and pretty much know what we want on game night.
The great part of this story is that if your able to catch that recently moved-in potential customer at the right time it can make all the difference in the world for them and your business. Their direct marketing efforts have rubbed off on me. Whenever anyone asked for a good pizza place I promote the place I've been ordering from for 3 years.
So if I was to give advise as a new mover, businesses need to let the recently moved-in mover know they are there. When I ordered the pizza that day of my move I asked the pizza deliver guy if he could recommend a place to wash my car and groom my dog.
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